race car sponsorship proposal

There are plenty of people (often very young) who show up with that intent. Always be thinking of ways to reach new people. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Dont let imposter syndrome get the best of you. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. 2. I spent some time working for a good friend in his race shop. 5 0 obj How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. Strongly Agree 78.60%. Getting a response from your sponsor on your proposal is amazing news. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. Take a look at this blog post for an updated list. 10+ Automotive Sponsorship Proposal Samples 1. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. vve :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. So fo ahead, drop them in the comments section below. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. The racing team approaches a mid to high scale business organization asking them for sponsorship. Instead, provide a general overview, such as "Parts alone last year cost $X.". This is the part that actually attracts your potential sponsor. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. Treat your Race Team as a Business. 68 0 obj <> endobj Are you posting regularly? Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. NO! Use your market research data to request a feasible amount. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Expand awareness of their product? There are sponsorship opportunities wherever you turn but you need to think outside the box. Do you have a special story? The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. To be clear; for every dollar they give you, they want(need?) Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. Go in with no agenda, otherwise, itll come across as disingenuous. This is where your niche makes things easier. [1] 2. The prototype race car is to be evaluated for its potential as a production item. You might be sending gentle emails before pitching more formally. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. Without primetime TV coverage, how will people see your sponsors name/product? Race Car Sponsorship Proposal Template. You need to show up to a potential sponsor with a persuasive, well thought out plan. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. A good marketing/sponsorship proposal includes: 1. Type an introductory letter, addressing it to the person in charge of the organization. By getting your name into the press, your message is spread further than your existing audience. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. Feel free to drop Racing Mentor a message on social media if you have any questions. 0000054763 00000 n It does not mean that it must include false claims or misleading information. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. Team Racing Sponsorship Proposal Our desire . Strongly Agree 9.61%. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. Choose a page or event your audience would likely follow, e.g. Here's the real key: This marketing deck isn't about you, it's about them. Many more also emulate a classic livery because it looks really cool, without any form of compensation. Write what the sponsor will get in return, working from the list you have prepared. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. Race Directors Hub. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. This clean sponsorship proposal design fits all kinds of projects. The prototype race car is to be evaluated for its potential . Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). Sponsorship Application. 1. Agree 16.59%. Trying to race while sticking to a budget? You need to know this to be able to create a compelling case for why a business should sponsor you. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. This kind of branding will make you more recognisable. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. You never know, something. Tell us about the class you run. 0000000016 00000 n Sponsorship proposal for Alfie Gendall Racing in 2021. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Everyone from the outside thinks that everyone racing cars has sponsors. Race Car Sponsorship Proposal Template. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. We are a Military Team that runs in Michigan . It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. The best way to learn about racing sponsorship is to read as much as you can about the subject. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Unfortunately, retaining sponsorship in the long term may not always be under your control. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Select the submit format and acquire the legal papers template in your product. Agree 10.48% We would like to pick up sponsors for our US Legends race car. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. Collect this information together when it comes to talking about renewal. Many people think sponsorship is easy: Sponsorships are not charity. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Approach the deal as a win-win for both sides. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. This will be key in making sure theyre happy throughout the year. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Where can I find sponsorship opportunities? How do I find companies to sponsor my race car? You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. Sponsorship is not charity. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. If you cant think of anything to say or ask, consider whether the prospect is right for you. to see that back in extra sales. Your approach should include details of how youll provide value to them. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. 1. putting on races, come join our race directors Facebook group, Road Racing in the United States has several tiers. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . You will use that information to get back to your sponsor with a winning proposal. Easily Editable, Printable, Downloadable. To make that happen, you need your initial reach-out to be as concise and to the point as possible. Think about those reasons you stand out. How will the person opposite you stand to gain from the sponsorship? In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. uC%q.Nbd VMdkydek/ ZU>~r5pf Include contact information on the introductory letter and proposal. Dear Sponsor Man, Can you sponsor me? This is a more simple document that tells your story. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. Are you looking at club racing as a stepping stone to Going Pro? re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. 0000002058 00000 n hb```"gVa1G2S\Z&80~QRse Look for brands that are actively trying to promote themselves and look at how you can add to that. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. A business or group sponsors a racer, providing monetary support. How are you going to justify the cost of what youre offering? Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . So go the extra mile. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq 0 Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. Make sure you get the details for the decision-maker. Some features will have numerous benefits. Essentially, Contingency Sponsors have already agreed to support a racing series. As a racing driver you are focused, talented and ambitious in something you love to do . Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. 0000055057 00000 n And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Consider trade magazines, local newspapers, and blogs too. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). In return, the racer gives the organization publicity and extras, such as personal appearances. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Present the benefits you offer clearly and simply. Figure out what you can offer to a potential sponsor. Generic sponsorship proposals have little chance of convincing would-be benefactors. The second is a simple showcase of who you are. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. One of the first things a prospective sponsor will do is check out your social media accounts. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> smoga07 Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. You are so much more than a racing driver so think about your interests and skills outside of motorsport. . 6 0 obj If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. All sponsors are encouraged to attend racing events. 1110 People regularly contact him asking for free parts in exchange for running a couple stickers. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. It is a document that seeks help from sponsors to help them with their racing careers. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Will they be seen as an innovator in their company if the sponsorship succeeds? 1. Limit the history to no more than two typed pages. Be consistent post regularly and stay on brand. 0000054541 00000 n Expect serious, cutthroat competition with the higher stakes. %%EOF If you dont, it might be worth working with a designer to create this as they work on your proposal. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. Advertisement Envato Elements (Design Without Limits) Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. You do not need to include every cost. Understand the sponsorship process first. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. . Dont just assume that because youre posting nice pictures and updates, your audience will be interested. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. Type text, add images, blackout confidential details, add comments, highlights and more. Sponsorship Proposal For . Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Talk to mechanics, auto shops or dealerships. What makes you different from any other person? The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. Why you do it. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Offering hospitality and a TV audience isnt enough. What is the sponsor trying to get out of a potential sponsorship of your event? Our team becomes an extension of the marketing department of our sponsoring corporations or . AB-InBev, the parent company reported 54.3 billion in profit during 2012. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Assess whether what you can offer will help them reach their goals in a broad sense. Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. 0000000902 00000 n xref Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Contacting a sponsor is like contacting a potential employer. Partnership is the key word here, treat it as a partnership, not a sponsorship. Before approaching a sponsor, draft a proposal first. <> Ask them questions, create content that speaks directly to them, and get involved in discussions with them. It is your job as rights holder to understand what these objectives are and how you can best serve them. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. stream Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. trailer You dont show up to a job interview in flip flops with photos to show on your phone to showcase. You still need to be able to eloquently put your case across in writing. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. People love to talk about themselves so ask questions and chat about them. How do I write a sponsorship proposal? Do not plead. Your true request is that you are asking to be part of the sponsor's sales team. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. If you want to prove value to potential sponsors in road racing, you need to get creative In the industry this is known as "activating" the sponsorship. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc.

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